Big Data is Not the Answer. It’s a Vehicle to Discovery. Collecting data is only the beginning...
Welcome to the era of SMART DATA where producing results means transforming massive volumes of data into actionable insight. RETAILology is the ONE and ONLY event to showcase best practices of combining predictive analytics with human intelligence to discover tangible actions that increase retail sales across channels. This invitation only event will unite the new generation of change-makers – the data crunchers and data-driven marketing and sales leaders from BIG BRANDS and LEADING RETAILERS to explore real-world application of data science and behavioral insight.
It wasn’t long ago when historical purchasing data was the only source of data, and you knew little about “who” and “why.” Thanks to swift digital advancements and the convergence of the physical and digital channels, there is a new paradigm – the shopper is clearly in charge. Learn how others are competing and winning at retail through data-driven decision-making.